Hospital Quality Measures » website

Vanderbilthealth.com: Great Example of Quality Reporting

MatthewD — Wed, 04 Nov 2009 03:44:29 +0000

While at the Greystone Internet Healthcare Conference I had the opportunity to listen in on Vanderbilt Medical Center’s Quality Measures presentation. The presentation was interesting and their examples showed how a large medical center can truly explain quality measures to patients. They explained how they engaged with and surveyed many patients asking them what they want to see on a site in regards to quality healthcare information. The center obviously listened based on the great amounts of easy to use information they now have on their site. I would recommend that you check it out and employ some of their solutions on your own site. Your patients will appreciate the effort.

Keep Quality Measures On Your Site

MatthewD — Wed, 21 Oct 2009 21:00:17 +0000

One other observation we had about quality measure reporting on hospital websites is the amount of hospitals that force people to go somewhere else to get the information. We found in many cases they make visitors to their site click down several levels to get to the “Quality” section and force them to leave the site and go to one of the accreditation/certification sites. At that point the patient then has to do even more work because they are typically sent to the homepage of that new site. Why make it so difficult? Take the time and effort to put it on your own site and then link to it from your key navigation areas.

Being Up Front with Hospital Quality Measures

MatthewD — Wed, 21 Oct 2009 20:52:35 +0000

It is odd that many, actually most, hospitals hide their quality information from patients. When we die our research of America’s top hospitals we found that many of them have quality data available on their site but for the most part it was nearly impossible to find. We did come across a few cases where one of the links in the main navigation was Quality and it followed the visitor throughout the site. In other cases we saw that a hospital would put it on their homepage but nowhere else. That may be useful if someone comes directly to that hospital’s homepage, but in our search crazed world that does not happen as much in the past. Many times visitors are taken to other key pages of a hospital’s website and not the homepage. Something to think about when trying to put everything on your hospital’s homepage. One other observation that we made as we were doing this research is that if a visitor could not find the link to the quality section they could go in to the About section of the website and many times find it there.

If a hospital goes through the effort of putting their quality measures data on their website they should make it accessible and not force people to have to hunt for the information. After all, they are trying to improve their patient satisfaction scores… so why start off on the wrong foot by making things difficult on your site.